Mascara is a popular cosmetic that is used to volumize, lengthen, define, and overall enhance the upper and lower lashes. There are thousands of mascaras on the market competing every day. Although there are thousands of mascaras, there is only one mascara that truly stands out from the other thousands. Sky High mascara is the #1 mascara in the US and UK. The 5-time Award winner created by Maybelline NY. Maybelline NY was founded by Thomas Lyle Williams in 1917. Thomas Lyle Williams was inspired to create a product when his sister, Mabel Williams, singed her eyelashes in a cooking fire. He took this as an opportunity to experiment. Thomas mixed the ashes from the fire with petroleum jelly to create a commercial product that would enhance the eyelashes. Once he created the mascara-like product, he named it Maybelline, inspired by his sister Mabel. Maybelline was the first mascara to be produced in America!
There was a large amount of effort put into creating this mascara. Maybelline’s goal was to create an affordable mascara that could rival high-end mascaras. The marketing and brand teams worked together to create a unique name and packaging that would bring the innovation to life. The packaging of this mascara bottle was made to represent a towering skyscraper. The ice pink casing with the 3D name design truly was the perfect approach to creating packaging that would stand out. “The packaging on Sky High mascara is beautiful and caught my eye.” said freshman, Alayna Champ.
The packaging is certainly astounding, but there are even better characteristics of Sky High that make it the perfect mascara. The best part of this mascara is the innovative flex tower brush. This brush was designed to bend, which allows the brush to easily apply the formula to the inner and outer corners of your eyelashes. It also helps the mascara formula volumize and extend the lashes from root to tip. Although the brush is amazing on its own, the brush cannot be at its full potential without Sky High’s formula. Sky High has a waterproof formula that is infused with bamboo extract and fibers. Since the formula is infused with bamboo extract, it allows for long, full lashes that will not get weighed down. “One of the reasons I love this mascara is because it didn’t dry out my eyelashes and kept my lashes curled all day long.” said freshman, Alexis Decker.
Sky High mascara has multiple aspects that make it the best mascara, but the #1 aspect would have to be the price. Most mascaras that have quality this great are more on the expensive side. These mascaras tend to cost around 20 to 30 dollars for one tube! Sky High has amazing quality and costs only 10 dollars! “For all that this mascara gives, the price is a huge steal,” said Decker.
This mascara came out in January 2021. In most cases, brand-new mascara brands tend to take a couple of months to get any sort of recognition. Sky High, on the other hand, grew in popularity rapidly when beloved beauty influencers posted transformation before and after videos using the mascara on TikTok. TikTok is a video content platform where you can share and watch millions of short, personalized videos. Sky High quickly became TikTok’s favorite mascara and started flying off the shelves! This mascara was not only popular in the US or UK, but ended up becoming a sell-out hit across every continent!
Maybelline certainly reached every goal they had for Sky High mascara. “Our goal was to break all standards of traditional mass mascara. We conceived the product through a digital-first lens to create an object that was unique and memorable with a very premium feel,” said Julia Mourten, SVP Global Marketing, Maybelline NY. Sky High mascara lengthens, volumizes, curls, and enhances the eyelashes unlike any other mascara on the market could. This mascara is truly magic in a bottle!
